Hudson Yards Wayfinding

Project Info
2018
Strategy / Service Design
Branding
Product Design / Development

Role
Strategy / Service Design Lead
Creative Director

Situation
Hudson Yards in New York is one of the largest new mixed retail, residential and commercial neighborhood developments in the United States. It is developed by the Related.

Analysis
How can we develop a  digital way-finding experience for Hudson Yards? Located indoors and outdoors across the HY campus, the kiosks will provide information on retailers, residences, offices, attractions, and public spaces. To provide visitors to Hudson Yards with effortless guidance, drive awareness, traffic, and sales. 

Solution
Develop multiple linked way-finding kiosks across the campus which allow consumers to easily find what they are looking for and transfer that information easily to their mobile devices, and powered by a dynamic platform that can change the information in real time and generates revenue by using a best in class digital outdoor advertising solution.