Hudson Yards Wayfinding

Project Info
2018
Strategy / Service Design
Branding
Product Design / Development

Role
Strategy / Service Design Lead
Creative Director

Situation
Hudson Yards in New York is one of the largest new mixed retail, residential and commercial developments in the United States. It is developed by the Related Companies.

Analysis
How can we develop a digital way-finding experience for Hudson Yards? Located indoors and outdoors across the Hudson Yards campus, the kiosks will provide visitors guidance on retailers, residences, offices, attractions, and public spaces, and will drive awareness, traffic, and sales.

Solution
Developed multiple linked way-finding kiosks across the campus that allow consumers to easily find what they are looking for and to transfer that information to their mobile devices. Created a dynamic platform to power these kiosks and change the information in real time, generating revenue using a best in class digital outdoor advertising solution.