Strategy / Service Design
Strategy / Service Design Lead
Custom Ink is a leading startup in the personalized apparel and merchandising market.
Defining a new brand visual language which connects to a more holistic overall customer service design.
• Comprehensive service design mapping across all customer and business touch points.
• Defining a new brand and visual language which connects to all the touch points identified in the service design mapping process.
• Creating a new service design framework with specific concepts approaches which addressed needs from both customers and business users.