CUSTOM INK

Project Info
2016
Strategy / Service Design
Branding

Role
Strategy / Service Design Lead
Cretative Director

Situation
Custom Ink is a leading startup in the personalized apparel and merchandising market. 

Analysis
Defining a new brand visual language which connects to a more holistic overall customer service design. 

Solution
• Comprehensive service design mapping across all customer and business touch points. 

• Defining a new brand and visual language which connects to all the touch points identified in the service design mapping process. 

• Creating a new service design framework with specific concepts approaches which addressed needs from both customers and business users.